Saudi fintech company Geidea has partnered with Ival, a bottled drinking water brand produced in Saudi Arabia, to enable acceptance of digital payments for their distribution network across the Kingdom.
As part of the collaboration, Geidea will enable PoS payment through the Go Lite device and tap-on-phone solution Go Air to Ival’s distribution network — allowing them to accept secure contactless payments in a seamless manner through a smartphone or a pocket-sized card reader.
Ival water is available across the Kingdom, providing delivery services over a large geographical scale with the availability of about 50 distribution centers. Ival’s distribution fleet comprises 1,500 vehicles, including large and small transport trucks and cars.
Abdullah Alshowaier, chief business officer at Geidea, said: “We are delighted to collaborate with Ival as their go-to partner to accelerate the acceptance of digital payments for their distribution fleet. Our tailored suite of payment solutions and technologies will not only simplify transactions for consumers, but also offer them the highest levels of convenience. We look forward to tapping into and supporting Ival’s large distribution network as we continue to boost our efforts in transforming Saudi Arabia’s digital payments landscape.”
Saad Al-Ajlan, general manager of Pure Beverages Industry Company, which owns the Ival brand, said: “In order to better serve our community and our clients in particular, we are excited about this new cooperation with Geidea. This will be accomplished by streamlining their payment and security procedures. We are convinced that with this agreement, we will form a special relationship with customers and offer them a one-of-a-kind customer experience.
“On the other hand, this partnership will support the Pure Beverages Industry Company’s goal of expanding the bottled water market in the Kingdom of Saudi Arabia by promoting digital payments and employing sector-appropriate techniques.”
As a contributor to the Saudi Vision 2030’s objective of supporting startups and SMEs and increasing digital transactions in the country, Geidea, through its innovative technologies, is providing a complete suite of payment, e-commerce and business management tools to help local businesses grow and scale.
Geidea operates more than 700,000 payment terminals across the region and with 150,000 trusted merchants, including regional and international brands, SMEs and e-commerce players.
