Brazilian food brand Seara is bringing the joy of cooking to homes and kitchens across Saudi Arabia with the launch of its high-quality range of frozen foods in the Kingdom. The brand, with a presence in more than 150 countries, is part of JBS — a global leader in protein-based food.
Seara has launched its complete halal portfolio comprising 120 frozen food products, including frozen whole chickens, chicken parts, breaded chicken, chicken and beef burgers, minced meats, sausages, meat balls, frozen vegetables, frozen seafood and frozen fruits, among others.
As part of this launch, the company has announced its collaboration with Saudi food blogger and influencer Hisham Baeshen, who has a following of more than 11 million on social media. As Seara’s brand ambassador and taking inspiration from its wide offerings, Baeshen will create Saudi-inspired signature dishes, highlighting the country’s rich culture and heritage, while also intriguing the palate with flavors that heighten the taste and thrill the senses.
“I’m very happy to welcome the Seara brand to Saudi Arabia and join in celebrating the joy of taste,” said Baeshen. “Along with great taste and nutrition, Seara’s wide range of products offers great convenience, making cooking an enjoyable experience for everyone — be it chefs or home cooks. People are increasingly recognizing the value and benefits of frozen food while discovering new, creative ways to include them in their diet and local culinary journeys. With Seara, while noticing the ease of preparation, Saudis can experience the true joy of cooking and create the most delicious meals for a wholesome and healthy lifestyle.”
He added: “What is really special about Seara products, is the unique quality it offers — be it the breaded items that are crunchy from outside and tender from inside or the non-breaded items that have an amazing taste and a unique blend of flavors. You can easily distinguish its quality from the other products in the market.”
Apart from being fresh, fast and delicious, frozen foods are free from preservatives, have longer shelf lives, and cause less wastage, which in turn leads to cost savings.
Seara uses the “Freshly Frozen” technique while freezing foods, which locks in freshness and avoids the loss of vitamins and nutrients during transportation from farm to kitchen and from plant to retail.
