LONDON: In a move designed to improve its search engine’s “featured snippets” service, Google announced on Thursday that it will stop answering users’ “silly questions.”
A user who asks Google, “When did Snoopy assassinate Abraham Lincoln?” for example, would receive a fairly detailed response, explaining the location, date and time of assassination, the target and even the type of attack.
However, while the information provided is correct, quite obviously the question makes no sense.
“This clearly isn’t the most helpful way to display this result,” Google’s head of search, Pandu Nayak, said in a statement.
“We’ve trained our systems to get better at detecting these sorts of false premises, which are not very common, but there are cases where it’s not helpful to show a featured snippet. We’ve reduced the triggering of featured snippets in these cases by 40 percent with this update,” he added.
The upgrade aims to address a problem that has long posed problems for Google.
In 2017, the tech giant came under fire for allegedly disseminating fake news after a highlighted snippet for the question “Is Obama planning a coup?” led to its voice assistant jokingly telling users: “Obama may, in fact, be preparing a communist coup d’etat at the end of his term in 2016.”
The snippet, which was automatically generated, was taken from a conspiracy theory website.
To avoid this kind of situation, Google’s search engine revamp is intended to improve replies’ accuracy and sidestep queries for which there is no clear-cut right or wrong response.
Google will also introduce an “about this result” option and alert users in case of low-quality data.
“This doesn’t mean that no helpful information is available, or that a particular result is low-quality,” Nayak said. “These notices provide context about the whole set of results on the page, and you can always see the results for your query, even when the advisory is present.”
So, next time you ask Google: “How do you get in touch with the Illuminati?” expect something more helpful than, “Want to get rich? Apply today and join the Illuminati!”
