DUBAI: The fast food chain KFC was well known for its “finger-licking good” campaign, but in China they’ve taken that to another, slightly lower level – feet.
The chain has added chicken feet to its menu for customers in China, CNN has reported, saying inflation pushed the global fast-food chain to make this decision.
While they are considered a waste product in many countries, chicken feet are highly demanded in China and can be found in several classic dishes.
On Monday, Yum China, the company that owns and operates the KFC franchise in the country, said that this year will see chicken feet added to the menu, “finally.”
The reason for this change, Yum China told CNN, lies behind the recent surge in oil prices.
“I can report back that for this year, for 2022, we are finally selling chicken feet,” Yum China CEO Joey Wat told CNN Business in an interview Monday.
Wat said the addition was part of a wider effort by the food chain to increase efficiency and use up more of its ingredients.
“We try to absorb this commodity price increase, with … full utilization of the chicken,” Wat said. “That means using every part of the chicken, ‘except the feather, I guess,’” he said as quoted by CNN.
The report said KFC recently introduced chicken wing tips to its menu.
