DUBAI: Iranian-American actress Yara Shahidi is set to star in a brand new advertising campaign for Rouge Dior Forever, alongside Israeli-American star Natalie Portman, according to a report in Women’s Wear Daily.
Rouge Dior Forever is the stick version of Dior’s best-selling Rouge Dior liquid lipstick.
“Rouge Dior Forever pushes the boundaries further by offering a lipstick that combines the convenient gesture of a stick and the no-transfer wear of a liquid formula,” said Laurent Kleitman, president and CEO of Parfums Christian Dior.
In the new spot, directed by Arnaud Uyttenhove, Portman and Shahidi are filmed against a barren, desert landscape. The actresses are seen wearing flowing red dresses to match the crimson lipstick shades.
The “Grown-ish” actress has also starred in another Dior Forever campaign, shot at the Salk Institute alongside “The Queen’s Gambit” actress Anya Taylor-Joy. The advert — directed by Damien Krisl and photographed by Camilla Akrans — is expected to debut in January 2023.
Shahidi took to her Instagram account to share a look at the upcoming ad campaign with her 6.9 million followers. “A beautiful day,” she captioned the image of her and fellow Dior brand ambassador Taylor-Joy, walking toward the camera in Grecian-style gowns.
The French luxury maison appointed Shahidi as a global brand ambassador in July of 2021, tapping the 21-year-old to be the face of its fashion and cosmetics lines.