Serie A reaches TV rights deal with Abu Dhabi Media

AC Milan fans celebrate winning the Serie A title after defeating US Sassuolo at Mapei Stadium – Città del Tricolore, Reggio Emilia, Italy, May 22, 2022. (Reuters)

• For the next three seasons, Abu Dhabi Media, an Emirati public body, has been awarded the rights for a minimum total amount of $79 million
• In the absence of a satisfactory offer in its call for tenders last year, the Italian League had developed its own Youtube channel in Arabic

ROME: Serie A on Thursday accepted the offer of TV platform Abu Dhabi Media to broadcast the Italian league in the Middle East and North Africa after more than a year without a broadcaster in this region.
For the next three seasons, Abu Dhabi Media, an Emirati public body, has been awarded the rights for a minimum total amount of $79 million, the Italian League announced.
To this guaranteed minimum income may be added any additional revenue linked to the number of subscribers that Italian football will generate on the platform, a spokesperson for Serie A told AFP.
In the absence of a satisfactory offer in its call for tenders last year, the Italian League had developed its own Youtube channel in Arabic to offer matches free of charge.