Geidea, the largest fintech company in Saudi Arabia by market share, won the “Best Payment Experience Award” and “Digital Leader Award” attributed to Abdullah Al-Othman, founder and chairman of Geidea, during the Seamless Middle East Awards 2022 ceremony.
The awards were given in recognition of Geidea’s transformation from a local fintech startup into one of the largest payments service suppliers in Saudi Arabia, its continuous innovation for realizing the future of payment technologies across the Middle East and North Africa, and for enhancing the consumer payment experience with cutting-edge solutions.
Geidea was a diamond sponsor and among the main participants at this year’s Seamless Middle East, which took place in Dubai. The event welcomed more than 10,000 global attendees, over 300 speakers and hundreds of industry experts and brands showcasing the latest innovations and technologies across the payments and fintech ecosystem.
Al-Othman said: “These awards are a testament to the confidence our partners continue to put in our products and solutions. We will continue to leverage partnerships, adopt new technologies and use our expertise within the digital ecosystem to provide best-in-class payment solutions as merchants and SMEs across MENA focus on streamlining their operations through safe, secure and seamless payments.”
Senior leaders from Geidea participated in a series of speaking panels at the event — including Al-Othman; Renier Lemmens, group CEO; Sailesh Malhotra, general manager for the GCC; Ahmed Nader, Egypt country manager; and Stephan Schulze, chief product officer; who discussed the evolution of the payment ecosystem and the fintech sector across MENA.
During the event, Geidea showcased its latest technologies, innovative payment solutions and a wide range of products for visitors and stakeholders to experience.
As a contributor to the Saudi Vision 2030’s objective to support SMEs and increase digital transactions in the country, Geidea, through its cutting-edge technologies, is providing SMEs and merchants a complete suite of payment, e-commerce and business management tools to help them grow and scale.
Founded in Saudi Arabia in 2008, Geidea’s mission is to empower merchants of all types and sizes with the tools to start, manage and grow their businesses. The company believes that the latest payments and commerce technology should be accessible, affordable, and intuitive for everyone.
Based in Riyadh, Geidea has more than 1,000 employees and 150,000 merchants, and provides support to more than 700,000 payment terminals and ATM networks within the Kingdom, capturing 75 percent market share in the sector. The company is rapidly expanding branches in several locations across the GCC, including the UAE and Egypt.