What We Are Buying Today: LamChoko

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LamChoko is a Saudi brand that sells one-of-a-kind handmade chokers and jewelry sets that will add an exotic edge to any outfit.
Chokers reached the peak of their popularity in the Nineties, but the accessory has made several re-appearances in fashion trends in the years since, and LamChoko is banking on the phrase “Old is gold” having some truth behind it.
The choker remains an essential addition to any woman’s wardrobe, not least because its easy-to-wear adaptability means it can be matched with numerous styles and is suitable for many different age ranges.
Chokers can be made from velvet, beads, leather, precious metals, and other materials, and can be embellished with sequins, studs, or pendants, among other things.
LamChoko also sells seasonal collections, including bright, simple chokers for summer, feathery ones for winter, gold and silver tones for Eid, and an 18-karat-gold necklace that can be worn year round, but is especially popular during Ramadan.
Besides its chokers, LamChoko also offers earrings, and customized necklaces, which customers can personalize with their names, initials, or even designs that are special to them for nostalgic reasons.
Most of LamChoko’s showcased products are handmade in Saudi Arabia. Others are imported from India and Russia.
For more information, visit @lamchoko on Instagram.