LuLu festival brings the best of British food to Kingdom

The festival was inaugurated by Ambassador Neil Crompton. (Supplied)

LuLu, the largest hypermarket chain in the Gulf region, launched its annual British food festival titled “Proud to support — Great Britain and Northern Ireland” in Saudi Arabia on May 26. The week-long festival, which runs until June 4, offers a wide variety of food products imported from the UK, across LuLu stores and online at www.luluhypermarket.com.
The festival was inaugurated by Neil Crompton, the British ambassador to Saudi Arabia. Speaking at the launch ceremony, he said: “I am pleased to inaugurate this year’s ‘Food is Great Britain’ festival today. Over the last few years, this event has been very successful and gives people in Saudi Arabia the opportunity to enjoy the extraordinary variety and high quality of British food produce and brands. I am particularly pleased that this event is being held with active support from LuLu’s British subsidiary, the logistics and packaging center in Birmingham, a vital part of the Lulu Group’s strong partnership with the UK.”
The event is aimed at providing customers with popular and authentic British products, which are flown in straight from the UK. It gives both Saudi and expatriate communities the experience of savoring a variety of British products with ease and the convenience of shopping under one roof.
Shehim Mohammed, director of Lulu Hypermarkets Saudi Arabia, said: “For over two decades of serving a multiethnic customer base, LuLu has managed the lifestyle needs of both the local and expat community. From food offerings to fashion, home essentials, electronics, and much more, it is a one-stop shop that showcases global flavors and culture. ‘Food is Great Britain’ is one such event that puts a spotlight on the traditional flavors, culture, and quality produce of the UK. Our British sourcing offices and food processing units have helped us become successful in guaranteeing nonstop supply at the most competitive prices all year round.”
With more than 230 stores operating worldwide, LuLu strives to provide the community with exclusive products at affordable prices. With the combination of high-quality offerings and an organized logistics system, LuLu remains  the favorite shopping destination in the Kingdom when it comes to a broader selection of international products.