Who’s Who: Muhammad Bassrawi, chief domestic officer at the Saudi Tourism Authority

Muhammad Bassrawi

Muhammad Bassrawi has been the chief domestic officer at the Saudi Tourism Authority, the official promoter of Visit Saudi, since April 2022.
A managerial expert, Bassrawi first joined the authority in August 2020 as commercial vice president and acting chief commercial officer, during which he led Saudi seasons for winter 2020 and summer 2021, covering all program aspects from strategy, marketing, to execution.
Prior to that, in 2018, he occupied the position of senior director and head of marketing, content, social media, leisure assets and destination at King Abdullah Economic City.
From March 2017 to June 2018, Bassrawi worked as a consulting director at Pure Consulting, and as head of trade marketing and merchandizing at leading global food company BRF for a year in 2016. During his time at BRF, he led over 200 employees while fully managing a $10 million budget for trade marketing operations for Sadia Co. in the Kingdom.
Bassrawi also worked as the marketing manager at AMS Baeshen & Co. in 2015. From 2010 to January 2015, he was the marketing manager and business cell leader at British multinational Unilever.
He worked as client servicing manager of events and activations at Lenzo Arabia from 20019 to October 2010, where he successfully executed over 30 events and 50 activations in the Kingdom for both multinational and local companies such as Maraie, Savola, and Pepsi.
Bassrawi first started his career in marketing as a coordinator at Red Bull Middle East from 2005 to September 2009. He has been recognized numerous times throughout his career, such as at the Saudi International Golf Tournament “Leading Marcom” in 2019 and 2020.
Bassrawi received his bachelor’s in science from King Abdulaziz University. His certifications include marketing planning from George Washington University, Unilever digital marketing foundation, time and conflict management, and emotional intelligence.