DUBAI: Parisian luxury label Saint Laurent is reportedly set to present its spring 2023 menswear collection in Marrakesh on July 15, according to multiple reports.
Morocco was a great source of inspiration to the late Yves Saint Laurent, and a museum dedicated to the famed fashion designer was even unveiled in Marrakesh in 2017.
The legendary couturier purchased a villa in the Moroccan city in the mid-1960s and two decades later purchased the spectacular Majorelle Gardens to save it from destruction. A mausoleum was built for the designer at the site after his death in 2008.
His years there inspired many of his collections and continue to influence the storied house that bears his name.
Although it will be the first physical show that Saint Laurent will stage in the North African country, it isn’t the first time that the brand has showcased one of its collections in Morocco.
In 2020, during the height of the coronavirus pandemic and when all brands shifted to the digital world, artistic, creative and image director of Saint Laurent Anthony Vaccarello unveiled a 10-minute-long video for the spring 2021 ready-to-wear line with models seen walking on dunes in the Moroccan desert in lieu of a runway.
The men’s show in Marrakech will coincide with an exhibition focused on Saint Laurent’s longstanding relationship with Morocco. Entitled “Love,” the exhibition will run from June 5-Oct. 31 at Palácio Duques de Cadaval in Évora, Portugal.
