DUBAI: The Gulf Cooperation Council region is one of the most engaged in the world for Snapchat, according to Hussein Freijeh, Snapchat's general manager, Middle East North Africa.
While speaking at the Arabian Women Forum in Dubai on May 17, he said: “This region for Snapchat is one of the most engaged globally, specifically in the GCC, overall Qatar, Kuwait, UAE, and Saudi Arabia.”
Freijeh also talked about the issues surrounding the generation of fake news in the online world.
Snapchat's GM said that a human touch blended with technology is necessary to eliminate the spread of fake news on online platforms.
According to Freijeh, investing in technology is essential, but along with that, the inevitable human component should be there to pick fake news and eliminate them.
He also made it clear that it is not easy to kill the spread of fake news, but effective steps should be implemented to control it including regulation by authorities.
He also added that Snapchat has a specific approach to ensure that it is producing content different from others.
