Who’s Who: Amjad Shacker, Saudi Conventions and Exhibitions General Authority CEO

Amjad Shacker
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Amjad Shacker has been acting CEO of the Saudi Conventions and Exhibitions General Authority since July 2021.
He has also been the Royal Commission for Riyadh City’s executive adviser for strategic projects since May 2021.
Shacker was senior executive officer of corporate brand and communications at Mobily from May 2018 to May 2021.
Before that he served as communications adviser to the managing director at the Public Investment Fund in 2017 during the successful launch of the first edition of the Future Investment Initiative. From 2014 to 2017, Shacker was general manager of corporate communication at the Saudi Telecom Co., successfully lifting the brand to No. 1 position in the Middle East.
In 2011, Shacker joined Pedersen & Partners as country manager, a position he occupied until 2014.
He was also vice president of corporate communications at ACWA Power projects in 2007.
In the same year, Shacker founded and presided over DCC in Riyadh, a consultancy specializing in strategic PR and marketing services. He was general manager of corporate communications at the Saudi Arabian General Investment Authority in 2005, and executive manager of corporate communications at Kingdom Holding Co. from 1997 to 2005.
In 1997, he worked as a senior trainer of audio and visuals at Vinnell Arabia, and as a media affairs and health education coordinator at King Faisal Specialist Hospital and Research Center the previous year.
Shacker also worked as an anchorman for Saudi TV Channel 2 from 1989 to 1991, presenting daily English newscasts and coverage of the 1991 Gulf War. He earned his bachelor’s degree in mass communication and media studies from DePaul University in Illinois, US.
His seven professional certifications include the principles of effective crisis management from Steve Goldman Associates.