The month of Ramadan is a time of spiritual reflection, marked by fasting from sunrise to sundown. The post-fast feasting is deeply meaningful and is an integral part of Ramadan festivities. Consequently, the quality and taste of the prepared dishes make an immense difference for the enjoyment of the meals by the whole family.
In a 2021 survey, 36 percent of consumers from the Middle East and North Africa preferred to break their fast with their families by cooking meals at home, rather than ordering food from outside.
During Ramadan this year, 55 percent of consumers in the region said they planned to shop and cook at home for gatherings during the holy month. Over the last few years, surveys have revealed a continued upward trend of consumers preferring to cook and dine at home.
Given that customers choose and seek the best for their families, it is imperative that only the finest quality ingredients are selected, whilst also working across a variety of dishes.
According to Meat and Livestock Australia, a producer-owned company, which provides marketing and research and development services for the Australian cattle, sheep and goat industries, when it comes to choosing healthy and great-tasting red meat for the family, nothing in the world beats Australian lamb and beef. The consistent texture, unique flavor profile, and numerous nutritional benefits are factors that make it quintessential.
Sam Gill, regional manager for Meat and Livestock Australia (MENA), said: “Australia produces some of the best quality lamb and beef in the world, with the red meat industry following the highest meat production standards from paddock to plate.
The versatility that Australian lamb and beef brings to the table, makes it a superior choice for both traditional and international dishes.”
Australian cattle and sheep are raised on expansive pastures covered with rich native grasses, fresh water, and clean air, contributing to the renowned rich flavor, tenderness and nutritional value of the meat. Another reason Australian meat is the perfect choice for Ramadan dishes is that constant government monitoring ensures strict Shariah standards are met by producers before they are entitled to label their food with the halal certification mark.
