Hyundai Motor Company Africa and Middle East, in partnership with Al-Majdouie Automotive Company, Hyundai’s Eastern Province distributors, and Dammam’s Imam Abdulrahman bin Faisal University, announced the beginning of the third and final phase of the “Mobility for Food Bank” initiative with the Saudi Food Bank. The campaign, which began with the start of Ramadan, includes delivering food packages to the poor and needy in various regions of the Kingdom.
An official launch event was held at Imam Abdulrahman bin Faisal University. The event started with the signing of an MoU between Ali Al-Muraisel, chief services officer, Al-Majdouie Automotive Company, and Prof. Fatima Melhim, dean of student affairs at Imam Abdulrahman bin Faisal University. The signing ceremony was followed by the main launch event featuring speeches by representatives of Hyundai, Al-Majdouie and the university. Volunteering employees of Al-Majdouie and university students then participated in the process of readying the food parcels.
The “Mobility for Food Bank” campaign aims to reach 1,500 beneficiaries in both the urban and rural areas of the Kingdom and underscores Hyundai’s social responsibility as a mobility and sustainability solutions provider.
Hyundai’s three distributors — Mohamed Yousuf Naghi Motors Company, Al-Wallan Trading Company and Almajdouie Automotive Company — are participating, along with volunteering students from Dar Al-Hekma University and Imam Abdulrahman bin Faisal University.
Three Hyundai Staria vans are being used to carry the volunteers and food packages to different areas of the Kingdom.
“We are conscious of the responsibility to leave a positive impact on people’s lives, especially the people who have undergone difficult circumstances due to the recent uncertainty the world has witnessed,” said Al-Muraisel. “The initiative highlights our commitment to this responsibility. By utilizing our mobility solutions to create a spirit of unity and solidarity, we can give back to the people during the month of giving.”
Prof. Al-Melhim said the university’s participation in the campaign underlines its social responsibility toward the community. She said that by volunteering to prepare the food packages, the university students are playing their part in helping the needy families secure food supplies during Ramadan.
In a statement, the Saudi Food Bank expressed keenness to enhance its cooperation with strategic partners in implementing charitable and humanitarian initiatives.
The food distribution drive falls within the automaker’s “Hyundai Continue” charity campaign.
The aim is to provide necessary support to target groups of low-income families, orphans and widows, to improve their living conditions, especially during Ramadan, ensuring food security and meeting their other needs.
Through this campaign, Hyundai Motor Company also aims to fulfill its commitment to sustainability by reducing its environmental footprint by using sustainable packaging directly from the food suppliers and providing efficient transportation. All packages contain sustainable food that lasts for at least six months and can be used during and after Ramadan.
