RIYADH: Hyundai Motor Co. announced on Monday that it is entering the online community-based non-fungible token, known as NFT, market in collaboration with Meta Kongz.
Hyundai Motor is the first automaker to enter the NFT market with its own NFT community, including the Hyundai NFT official website and channels on Discord and Twitter.
The Hyundai NFT community will provide its users with the Hyundai brand experience in the Metaverse by sharing NFTs depicting its mobility solutions.
The Hyundai NFT Discord and Twitter channels opened on April 15, and the official NFT website is scheduled to open soon in May.
By providing dedicated channels for the Hyundai NFT community, the company will manage the asset value of its NFTs.
The platforms will provide communications channels between the company and community members, with real-time updates on the asset value of its NFTs.
The company released a short film introducing the Hyundai NFT universe concept “Metamobility universe.”
“The Hyundai NFT universe will extend the Hyundai brand experience, especially with MZ generation, in a completely new way, further reinforcing our commitment to innovation in both the real world and in the Metaverse,” said Thomas Schemera, Hyundai Motor’s global chief marketing officer and head of customer experience division.
