Fastest-growing brands in Saudi Arabia of 2022 (according to Brand Finance Middle East 150)
Regional rank: 55
Growth: 68.7 percent
Industry: Mining, Metals & Minerals
Ma’aden is a Saudi Arabian state-owned mining company based in Riyadh. Established in 1997, Ma’aden is among the fastest-growing mining companies in the world and the largest multi-commodity mining and metals company in the Middle East.
According to the 2022 Brand Finance Middle East 150 report, Ma’aden’s brand value improved by a record 68.7 percent from last year.
Ma’aden has retained the position of the most valuable mining, metals and minerals brand in both Saudi Arabia and across the Middle East, according to Brand Finance’s Middle East 150.
With a huge brand value increase to $503 million, Ma’aden is also the fastest-growing brand in the Middle East this year. Its growth in 2022 has been driven by a record year for sales in 2021.
The brand has become the third pillar of Saudi industry, behind oil and petrochemicals, and its growth has seen it named among the top 20 largest global mining companies by market