Saudi Arabia launches new road safety initiative

Saudi Arabia launches new road safety initiative. (Twitter @najm_ksa)
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  • In the event of an accident, passengers will turn to a mobile application created by Najm to report on the accident themselves

RIYADH: Saudi Arabia’s General Traffic Department, Moroor, in cooperation with Najm, launched on Monday the first phase of a remote inspection service for minor traffic accidents.

The initiative, called “Report, Photograph, Park,” aims to decrease traffic incurred by minor road accidents.

In the event of an accident, passengers will turn to a mobile application created by Najm that uses an integrated digital system, to report on the accident themselves, and then proceed to park their cars away from oncoming traffic.

Moroor stated that to benefit from the service, one of the parties to the accident must have insurance, that there must be no injuries or deaths, and that the location of the accident is within the operational area scope of Najm.

The app is expected to become a primary channel for alerts to the insurance company Najm in line with the requirements of customers from any location and at any time, and contribute to facilitating post-accident services.

Passengers involved in accidents will often wait until Najm arrives on the scene, which can take as long as an hour. Cars involved in the accident remain stationary, causing a disruption in the flow of traffic, and major delays.

The official spokesman for Moroor indicated that this type of initiative adds more development to the insurance system in the Kingdom, and effectively contributes to the consolidation of traffic safety, which “is a pivotal goal for all partners and stakeholders.”

He added that the remote inspection initiative will be “a cornerstone in building an infrastructure based on digital transformation, beneficiary satisfaction, safety and access to a vibrant society and safe roads, in line with the Kingdom’s 2030 vision.”

The CEO of Najm, Dr. Muhammad Al-Sulaiman, confirmed that the launch of the first phase of the initiative comes in line with Najm’s strategy to develop services for the vehicle insurance sector in the Kingdom and improve customer experience.

“The General Traffic Department is a strategic partner for Najm and it constitutes a very important link in the success of all initiatives launched to develop the insurance sector,” he said.