Most valuable Saudi Arabian brands of 2022 (according to Brand Finance Middle East 150)
Regional rank: 7
Value: $4.67 billion
Industry: Chemicals
SABIC is a Saudi Arabian manufacturing company, with 70 percent of its shares owned by Saudi Aramco.
SABIC is the second largest public company in the Middle East and Saudi Arabia as listed on the Tadawul.
SABIC has retained its position as the third most valuable brand in Saudi Arabia and the seventh most valuable brand in the Middle East.
In line with its purpose of “Chemistry that Matters,” SABIC reaffirmed its commitment to sustainability following its announcement at the Saudi Green Initiative Summit that it plans to achieve carbon neutrality by 2050 and reduce greenhouse gas emissions by 20 percent by 2030.
SABIC aims to become the world’s leading brand in chemicals, and its cooperation with Aramco is a core part of that long-term vision.
It launched a new brand campaign immediately prior to the pandemic as it seeks to keep pace with changing trends in the world.