https://arab.news/pas5r
Audi Middle East officially announced a collaboration with Museum of the Future, a first of its kind state-of-the-art museum in Dubai, with the brand being welcomed as the museum’s official automotive partner. Visitors to the museum will have the opportunity to explore two of Audi’s concept cars for the first time in the Middle East, while experiencing a regular stream of other Audi innovations as they are launched.
Through Audi Middle East’s partnership with Museum of the Future, the German brand will convey its electrification and sustainability plans, which mirror the future-forward mission of the UAE. The purpose of the museum is to convey the government’s future initiatives around sustainability, leadership, space exploration and progress in this architectural masterpiece where “history is made, rather than displayed.”
One of the two concept cars on show at the museum is the Audi AI:ME, the first car with a vision of an automated driving compact car. The small, but spacious car’s very name refers to the new, two-letter abbreviation under which Audi is bundling an entire cluster of innovative mobility technologies. Shortly after the AI:ME, the Audi Skysphere, known as the spectacular roadster, will also be displayed at the museum. The Skysphere is a sedan that features two different driving experiences: A grand touring experience and a sports experience.
Audi AI is the cipher for a variety of electronic systems that relieve strain on drivers and simultaneously offer them new possibilities to use the time spent in the car. To this end, Audi AI also uses strategies and technologies from the field of artificial intelligence and machine learning. Thanks to Audi AI, models bearing the four rings will be both intelligent and empathetic in the future.
Carsten Bender, managing director of Audi Middle East, said: “This is an extremely exciting partnership for Audi Middle East to be involved with, as the official automotive partner of such an inspiring landmark that will serve as a beacon of advancement in Dubai and the region. We would like to firstly extend our congratulations to Sheikh Mohammed bin Rashid Al-Maktoum for inaugurating this symbol of the future. The Museum of the Future, with its blueprint for progress, aligns perfectly with the Audi brand, and as such looks forward to presenting innovative solutions and products that will reimagine what the future of mobility could look like for generations to come.”
As part of the brand partnership, Audi will be installing a robust system of charging infrastructure within the museum’s parking facilities to support the future vision of electric mobility.