Fastest-growing Middle Eastern brands of 2022 (according to Brand Finance Middle East 150)
Country: Saudi Arabia
Growth: 68.7 percent
Industry: Mining, metals, minerals
Ma’aden is a state-owned Saudi mining company based in Riyadh. Established in 1997, Ma’aden today is one of the fastest-growing mining companies in the world, and the largest multicommodity mining and metals company in the Middle East.
According to the 2022 Brand Finance Middle East 150 report, Ma’aden’s brand value improved by a record 68.7 percent from last year.
Ma’aden remains the most valuable mining, metals and minerals brand in both Saudi Arabia and across the Middle East.
With a huge brand value increase to $503 million, Ma’aden is also the fastest-growing brand in the Middle East, with this year’s growth driven by record sales in 2021.
The brand has become the third pillar of Saudi industry.