Most valuable Arab Telecom Brands of 2021 (according to Brand Finance Telecoms 150)
Country: Saudi Arabia
Global rank: 71
Etihad Etisalat Company is a Saudi Arabian telecommunications services company that offers fixed line, mobile telephony, and internet services under the brand name Mobily.
Established in 2004, Mobily won the bid for Saudi Arabia’s second GSM license and launched mobile services in Saudi Arabia on 5 May 2005, breaking Saudi Telecom’s monopoly in the wireless business.
The GSM Association’s newsletter in 2004 described Mobily as the fastest growing mobile operator in the MENA region. In 2006, Mobily reached more than 4.8 million subscribers. As of 20 January 2007, Mobily had 6 million subscribers and 500,000 3G users.
After 10 years of managing Mobily’s services, in February 2021 Nokia extended its partnership with Mobily and signed a three-year agreement that allows it to manage and maintain the radio and transport networks in Riyadh and other regions.