DUBAI: The Arab Fashion Council, a non-profit organization representing the fashion industry in the Middle East and North Africa, has named Dubai-based Tunisian model Ameni Esseibi as its new ambassador.
The announcement coincided with the launch of Arab Fashion Week, which includes 28 shows divided into three main programs, namely couture on Thursday and Friday, ready-to-wear from March 26 to 28, and events that will run throughout the five-day gathering.
Esseibi prides herself on being the Arab Fashion Council’s first-ever plus-size ambassador.
She said: “I feel proud. This is a huge step to acknowledge every woman, which is just the first milestone toward a new era for the fashion and retail industries to update the standards boldly and make them more inclusive for every woman. With my new title, I thrive on being a role model for self-confidence.”
The 24-year-old, considered the first plus-size model in the Middle East, is a staunch advocate for inclusivity and diversity in the fashion industry.
Esseibi’s new role marks the first time that the Arab Fashion Council has acknowledged a plus-size model as an envoy, a move it hopes will show its commitment to making a difference in the fashion industry when it comes to inclusivity and tolerance.
Mohammed Aqra, the Arab Fashion Council’s chief strategy officer, said: “It strategically encourages designers to take a step closer to include diverse profiles of the consumers, offering a wider choice for them at offline and online retail.
“We are heading in the right direction to make the industry more sustainable in all forms and more accessible by people of all sizes, races, and genders.”
In addition to being a council ambassador, Esseibi has worked with a number of esteemed brands including Jean Paul Gautier and H&M and has featured in the pages of multiple publications including Vogue Arabia and Elle Arabia.
