Beautyworld Saudi Arabia, the Kingdom’s only dedicated exhibition for beauty products, hair, fragrances, and well-being, opens today at the Riyadh International Convention and Exhibition Center, bringing the local and international beauty community together for the first time in the capital. The event runs everyday from 11 a.m. to 7 p.m. until March 23.
Previously taking place in Jeddah, the third edition of the trade-only show is organized by Al-Harithy Company for Exhibitions Group under license from the UAE-headquartered Messe Frankfurt Middle East, the name behind Dubai’s Beautyworld Middle East — the region’s largest international trade fair for beauty products, hair care, fragrances, and well-being.
The show has attracted a comprehensive international exhibitor portfolio including companies from France, the US, Poland, Bahrain, and the UAE, who will exhibit alongside a strong Saudi contingent comprising 32 industry players including major names such as Al-Jazerah, Al-Ajmaeen, Surrati, NDC, Baheya World, and Bahr Al-Montajat.
They will all exhibit across feature sections dedicated to hair, nails and salon supplies, cosmetics and skincare, machinery, packaging, raw materials and contract manufacturing, fragrance, as well as personal care and hygiene.
Major new products are to be launched at the show as exhibitors look to tap into the expanding Saudi beauty and personal care market which, according to analysts Euromonitor International, will reach a retail value of $5.5 billion in 2022, up by nearly 3 percent from its $5.36 billion value in 2021.
Among the new launches is the forest-inspired silicone bath and beauty scrubbers “The Leaves of Life Collection” from the US’s Daily Concepts, who are participating for the second time in the show.
“Saudi Arabia represents a big growth opportunity for us, particularly as cleansing and bathing rituals are important in the region. We are also hoping to find partnerships with leading pharmacies as well,” said Stephan Memmi, chief operating officer at Daily Concepts.
Meanwhile, Beautyworld Saudi Arabia debutant Arkana Cosmetics from Poland said it plans to win business through its “conscious approach to beauty care.” Arkana will use the show for the international launch of its Treasure Collection of dermoasthetic skin treatments.
The company also has high hopes of securing business in Saudi Arabia and the wider region through its eco-friendly approach to packaging. “We believe consumers will appreciate our eco-friendly approach,” added Ewa Pyzik, export manager at Arkana. “We use glass packaging and produce plastic bottles from sugarcane, i.e. biopolymer extracted from renewable sources that reduce CO2 emission by 66 percent.”
A second Polish newcomer and green brand pioneer, Clochee, will also be promoting natural, sustainable products.
Daria Prochenka, co-founder and president of Clochee, believes the company’s strong research and testing credentials will secure business in the Kingdom and the wider region. “In Clochee cosmetics, you can find, for example, snow fungus, the effectiveness of which exceeds hyaluronic acid, or the Vin-upLift complex, which improves skin tension just 30 minutes after application,” she said.
