Top Arab nation brands (according to Global Soft Power Index)
Global rank 2022: 46
Global rank 2021: 48
Morocco comes in sixth place among Arab states and in first place in the Maghreb region in the Brand Finance Global Soft Power Index, with a global rank of 31, up by three positions from last year.
A new entrant to the index in 2021, Morocco has witnessed during the last two decades an increase and renewal of cultural institutions such as museums, galleries, festivals, art fairs and theaters.
Additionally, Morocco’s music scene is certainly one of the main pillars which has cemented its soft power position in the world.