https://arab.news/vsm6w
Swiss luxury watchmaker Breitling has opened doors to its largest boutique in the Middle East. Located in Riyadh’s Olaya Towers, a luxury shopping destination, the boutique is Breitling’s latest retail space to feature the brand’s unique design concept — a contemporary urban interpretation of an industrial loft.
Taking part in the ribbon-cutting ceremony were Breitling MEIA Managing Director Aed Adwan and Mohammed Altayeb, CEO of First Jewelry, Breitling’s partner in Riyadh.
“We are extremely proud to be opening this new boutique with First Jewelry. Not only is this our largest boutique in the Middle East region, it is also the third of eight boutiques to be opened in the Kingdom by the end of 2022, highlighting the importance of the Saudi market to Breitling,’’ said Adwan.
Spanning across two floors, the 227-square-meter space features ultra-high ceilings and towering bookcase-like display vitrines. Plenty of Breitling’s signature boutique features pop up in every corner — from the unique industrial display units and heavy metal doors to the wall-mounted propeller and surfboard marking the “Air” and “Sea” sections of the boutique. At the center of it all is the eye-catching yellow grid panel stamped with the letter “B,” standing for Breitling. It provides a vivid backdrop to the Watch Bar and its leather bar stools — a great spot to try on watches under the light of the hanging pendant bulbs.
With an eye for luxury, all of the materials, colors, textures and patterns throughout the boutique have been carefully selected to display Breitling’s modern-retro values. From leather upholstery to dark oak floor paneling and walnut countertops, there are rich tones at every corner. The signature yellow can be seen peppered throughout the boutique, including on the boutique’s very own pool table.
Upstairs, guests can relax in the lounge area and explore the latest collections at their own pace. The new boutique is home to the entire Breitling range, including the Superocean, Chronomat and Navitimer collections.
Since 1884, Breitling has established itself a global reputation for high-precision timepieces, its pioneering role in the development of the wrist chronograph, and its commitment to design excellence.