Saudi retailer BinDawood Holding to boost e-commerce through potential acquisition

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  • The potential acquisition comes in a bid to strengthen BinDawood’s position in the e-commerce sector and enhance its omnichannel presence

RIYADH: A unit of Saudi retailer BinDawood has signed an initial agreement to acquire a 62 percent stake in e-commerce platform operator International Applications Trading Co.

Future Tech Retail, which is fully owned by BinDawood Holding, signed the deal with Amwaj Real Estate Co. and First Commercial Application Co., a bourse filing showed on Sunday.

The potential acquisition comes in a bid to strengthen BinDawood’s position in the e-commerce sector and enhance its omnichannel presence.

This is in line with the company’s long-term objectives as one of the leading grocery retail operators of hypermarkets and supermarkets in the Kingdom and is expected to have a positive impact on its financials.