DUBAI: Xiaomi UAE has selected Dubai-based digital content and marketing agency Broomstick Creative to develop and deliver the company brand’s creative strategy.
The agency’s goal will be to boost brand awareness and audience engagement through Xiaomi’s social media channels in the UAE.
Marketing manager for Xiaomi UAE, Sadaf Mazhar, said Broomstick Creative had helped Xiaomi with video campaigns for product launches last year, adding that the success of the promotions and client-partner relationship, had “persuaded us to cement this collaboration over a longer timeframe.”
She said: “(Broomstick Creative’s) strength in providing us social media strategy and content creation under one roof played a major role in our decision to bring them on board as our strategic creative partner.”
Founder and head of content and media for Broomstick, Fahad Ali, said: “We are thrilled to have built solid trust with Xiaomi UAE over a series of projects.
“We anticipate the next step is a collaborative development toward award-winning creative campaigns together.”
Founded in 2012 in Dubai, Broomstick Creative is a homegrown boutique agency specializing in digital content, social media, and performance marketing with a growing presence in North America, south Asia, and the Far East.
