DUBAI: Shahid VIP, the premium subscription-based service of Shahid, is launching via a new mobile-only package in Morocco and Tunisia.
The service will be available through telecom operator Orange for approximately $2 in both countries. Users who sign up before the end of December will also receive a free two-month introductory offer with Orange Telecom.
Shahid VIP Mobile, which can be accessed either via a single smartphone or tablet device, will offer the best of the platform’s shows and movies, including the new hit Moroccan TV series “Hayat,” as well “Salmat Abou El Banat,” “Masha’aer,” “Stalk,” and “Inside.”
“Given that we are more connected than ever on mobile, it is only natural for the way we consume content to change and evolve,” said Natasha Matos-Hemingway, group chief commercial officer, video on demand, at MBC Group.
“We have found that many individuals and households now prefer to watch their favorite shows on their smartphone instead of the television, for example, which is why we are teaming up with key partners to provide more ways of accessing Shahid VIP,” she added.
The high smartphone penetration and data usage in the region have resulted in more and more viewers streaming content on their mobile devices. Subsequently, streaming services are optimizing the mobile experience be it through app development or partnerships with telecom partners.
Matos-Hemingway said: “There’s no doubt that there are more partnerships of this kind to come.”
