Samaco Automotive — the official Bugatti dealer in Saudi Arabia — opened the world’s largest showroom for Bugatti vehicles, covering an area of 250 square meters, at Riyadh’s I MALL Luxury Cars, Al-Nakhil.
Founded and manufactured in France by Ettore Bugatti in 1909, Bugatti has become one of the most important and prestigious Italian brands in the world, attracting the attention of car enthusiasts with its sporty streamlined design and excellent performance on racetracks and roads.
Samaco’s chief executive Mohammed Raffa said: “We are thrilled to announce the opening of the world’s largest Bugatti showroom in the Kingdom of Saudi Arabia, Riyadh, located at I MALL Luxury Cars.”
Kostas Psarris, regional director of Bugatti in the Middle East and Asia, said: “We celebrate the grand opening of our first Bugatti showroom in the Kingdom of Saudi Arabia. It is a dream that we, Bugatti and Samaco, had for a very long time. We have very passionate and loyal customers in Saudi Arabia, and we want to make them feel that they are part of this very exclusive community of Bugatti.”
The two models displayed in the Riyadh showroom for the launch event are the two latest derivatives of the Chiron, the Chiron Pur Sport and Chiron Super Sport.
Expressing his excitement about the partnership with Samaco Automotive, Psarris said: “Thanks to Samaco Automotive, we now have our own home in Riyadh.”
Samaco Bugatti provides professional services to customers who wish to acquire Bugatti vehicles. In the presence of Bugatti owners and other people who are interested in the automotive industry, Samaco Bugatti plans to hold events for those who want to view, buy, and live the Bugatti experience.
Demonstrating the power of automobiles at sporting events, Bugatti recently conducted a driving experience in Bahrain for three days, from Nov. 5-7. Bugatti is also participating in the Riyadh International Motor Show, being held from Nov. 18-28, where it is exhibiting its luxury models.
Samaco Automotive will also arrange a driving experience in Riyadh from Nov. 30-Dec. 2, and will conclude its activities by conducting a test drive in Jeddah for three days, from Dec. 9-11, during which drivers will explore Bugatti’s new models that are launched in the Saudi Arabian market.
