DUBAI: STARZPLAY has signed a deal with the Star TV network to feature six of its popular entertainment channels on the platform.
The agreement will see STARZPLAY venturing into the south Asian entertainment market with plans for further expansion in the segment.
As part of the deal, the streaming platform has introduced a dedicated south Asian entertainment package featuring the channels Star Plus ME, Star Gold International, Jalsha Movies, Asianet Movies, Star Vijay International, and Asianet ME.
Chief executive officer of STARZPLAY, Maaz Sheikh, said: “Over the years, we have built strategic partnerships to offer rich and relevant content to our diverse audience. Our latest association with the Star TV network is an expansion of our content offering as we enter the Asian entertainment space, which is hugely popular and loved in this region.
“Star TV is a much-loved TV network in the region, and we are proud to associate with them to further expand their reach across the Middle East and North Africa region.”
Sudhir Nagpal, senior vice president and head of international business at Star India, said: “The MENA region has a large number of south Asian expatriates, and we are excited to bring our compelling and multilingual portfolio through the region’s leading streaming service STARZPLAY.”
The package for Star TV’s six entertainment channels is priced at 25 dirhams ($6.80). Three cricket channels, CricLife Max, CricLife, and CricLife 2, that STARZPLAY already has access to through a separate deal with Etisalat, will also be part of this package.
