Who’s Who: Hamad Al-Saghir, chief marketing and customer experience officer at NeoLeap

Hamad Al-Saghir

Hamad Al-Saghir has been the chief marketing and customer experience officer at NeoLeap since May 2021.
With the vision to be the Kingdom’s leading payment solutions service provider, NeoLeap is a licensed financial global digital solutions company, whose values revolve around inventiveness, simplicity and trust. It has recently described the Saudi market as large and promising. It has also announced that it has plans to operate beyond the borders in the near future.
With over 20 years of experience in the information and communication technology sector, strategic planning, revenue growth and organization development, Al-Saghir has successfully managed complex national ICT projects across Saudi Arabia.
As a decisive leader and member of the ICT committee at the Riyadh Chamber of Commerce and Industry, he is focused on delivering practical outcomes that impact stakeholders across the ICT ecosystem in the country.
Prior to joining NeoLeap, Al-Saghir served for more than three years as the general manager of the business unit at Zain KSA.
He was responsible for the business-to-business unit with over 300 employees and revenue of over SR1 billion. He was also part of the executive team to develop a five-year B2B strategy and won the company’s “outstanding performance” award in 2018.
For nearly a year before that, he worked as the general manager at the International Data Corporation, the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. 
At IDC, Al-Saghir led a team of over 50 employees and reported directly to the MEA vice president.
Previously, he was the senior service sales manager at Cisco for about 11 years, beginning in 2006. There, he managed end-to-end customer experience lifecycle processes, led the development of cross-functional Cisco services team, and built trusted relationships with key public and private sector entities within Saudi Arabia.
The company selected him for the “sales champion” and the “top service manager of the year” awards in 2010.
For around two years, beginning in 2004, he was the sales and business alliance director at STC, where he built turnkey partnerships with global service providers and IT vendors.  
From 1999 to 2005, he served as the business alliance manager at Ebttikar Technology Co.
He also worked as the national sales and marketing manager at Al-Faisaliah Group, where he succeeded to achieve a sales target of SR50 million while leading the company’s sales and marketing teams.
Al-Saghir received a bachelor’s degree in marketing in 1999 from King Fahd University of Petroleum and Minerals.
He also attended a sales management program at the University of Toledo, Ohio, US.