https://arab.news/4s3wm
- Dori Media Group’s unscripted formats “The Selfie Challenge” and “Win the Crowd” expected to be popular with younger audiences
DUBAI: Dori Media Group has signed an agreement with Abu Dhabi Media to create Arabic versions of two unscripted shows, “The Selfie Challenge” and “Win the Crowd”. Both show formats were originally created by Israeli content house Studio Glam.
Abu Dhabi Media has ordered 15 episodes of each format, which will be adapted for its flagship channel, Abu Dhabi TV, and the ADtv app.
“The Selfie Challenge” is a modern reality game show filmed that draws inspiration from the selfie phenomenon. Two groups of three friends must quickly replicate selfies they receive. The competition has five rounds, which become progressively tougher and more daring.
“Win the Crowd” is a talent competition series where the street is the stage and the public is the audience. There are no votes and no judges—contestants simply have to win the crowd. Artists from a variety of art forms are invited to perform on a busy street corner, covered with hidden cameras. Each performer has seven minutes to attract as many viewers as possible. For every person that stops to watch, they score one point. The performer who has the largest crowd will win a cash prize.
“We are confident these two unique formats by Studio Glam will be successful, especially among young adult audiences. We are very excited about this new relationship and we look forward to introducing more content to the UAE market in the near future,” said Haitham Al-Kathiri, Acting Executive Director of TV at Abu Dhabi Media.
The step is in line with the media group’s “international ambitions in the region” and reinforces Abu Dhabi TV network’s strategy to “expand its partner pool and target a wide base of regional and international audiences through the provision of unique and compelling content that is entertaining, informative and engaging,” he said.
“We are delighted to be collaborating once again with Dori Media Group (DMG) on two of our innovative formats. It has been said that television speaks the universal language. These two shows are an excellent example of that, and networks from around the world will find the shows very flexible and easily replicable,” said Ilan V. Glam, CEO & Head of Business Development of Studio Glam.
The Arabic version of “The Selfie Challenge” is slated to air at the end of this year and will be produced by Highways Arabia, while “Win the Crowd” will air at the start of 2022, with the production company soon to be announced.