Dentsu retains Standard Chartered global media remit

Dentsu International has been selected as Standard Chartered’s media agency of record for a further five years. (Supplied)

• Assignment covers Standard Chartered’s global markets including the Middle East and Pakistan

DUBAI: Dentsu International has been selected as Standard Chartered’s media agency of record for a further five years, after having successfully defended the account in a competitive pitch.
The assignment covers Standard Chartered’s global markets across media planning, strategy, and buying, including the Middle East, and Pakistan.
Sumeet Single, country head of corporate affairs, brand, and marketing for Standard Chartered Bank, said: “Dentsu continues to deliver a deep knowledge of our business and how we can drive growth through media.
“Working with a partner with shared values and ambitions has created a strong partnership for us to build on, and I look forward to what the future holds.”
Ramzy Abouchacra, the chief executive officer of Carat MENA, said: “We have built a fantastic partnership with Standard Chartered over the past four years, helping them on a journey of digital transformation and delivering performance with purpose.”
He added that the agency was excited for the next five years, “as we realize a vision for growth delivered through our one Dentsu service model.”