Bargain hunters in the MENA region are expected to spend up to $6 billion on online goods this ‘Black Friday’ — up 30 percent on last year, according to RedSeer Consulting.
A report from the company estimates 65 percent of purchases on November 26 will be in the fashion, grocery and home sectors, signalling a move away from electronics.
‘Black Friday’ is the largest retail event in MENA, and sees stores offering discounts on a range of products.
Phillip Smith, digital director of Middle East retailer the Kamal Jamjoom Group, said: “Sectors have developed immensely during the past decade. E-grocery is an example of this explosiveness, whereby supermarkets now offer fresh goods delivery. This form of instantaneous delivery drives sales as well as sector growth.”
