RIYADH: Choice Hotels Europe will open at least 10 hotels in Saudi Arabia within the next five years, Hotel Business reported on Wednesday.
Choice Hotels Europe is repositioning itself as Choice Hotels EMEA as it continues its master license agreement with Seera Hospitality, a fully owned subsidiary of Seera Holding Group, a publicly listed travel company in the Middle East and North Africa (MENA) region.
There are currently several identified projects for Choice Hotels brands throughout Saudi Arabia in various stages of development, as part of the agreement.
The first three properties — Clarion Jeddah Airport, Comfort King Road Jeddah and Comfort Olaya Riyadh — are due to open at the end of this year and are available to pre-book now.
