DUBAI: Bella Hadid is joining Kin Euphorics, a tonic and wellness drink brand, as the co-founder and partner, according to Business of Fashion.
On Wednesday, the 24-year-old revealed on Instagram that she has some news she could not wait to reveal to her fans.
“15 yr old Me @ my first job would have never expected to have achieved what is about to happen tomorrow…I am so grateful!!!!! I can’t wait to show you one of the biggest blessings in my life… Stay tuned (sic),” she wrote on the photo-sharing platform alongside a carousel of throwbacks of her as a teenager making acai bowls at her first job, SunLife Organics in Malibu.
Kin Euphorics, founded by Saudi Arabia-raised Jen Batchelor, is a non-alcoholic tonic that was “made to transform the world’s oldest social ritual, drinking, into a conscious act of better being,” per the beverage brand’s official website.
The drink boasts ingredients such as reishi mushroom, l-theanine and gaba, with benefits that, according to the brand, include reducing stress and anxiety, boosting concentration and improving overall wellness.
The name Kin Euphorics is a nod to the Greek word “euphoros” – meaning a state of well being.
The brand has plans to launch during New York Fashion Week, taking place from Sept. 8 - 12.
“There are a lot of creative people, but with creativity comes a sort of brokenness or unbalancedness. I feel that people deserve to feel good all the time…” Hadid told Business of Fashion. “That’s why being able to come into this business and bring this back into our fashion industry is super important to me.”
