DUBAI: Entertainment company Waverider announced on Sunday its partnership with Galaxy Racer (GXR), a Dubai-based eSports organisation, to launch the inaugural POPC Live! in Dubai.
To be held in March 2022, the Middle East’s biggest eSports, comics and YouTubers’ pop culture festival will feature five days of unique experiences and activities organized for the first time in the region.
“I am thrilled to once again get the opportunity to develop the biggest pop culture event in the region,” said Arafaat Ali Khan, the CEO of Waverider. “At Waverider, our focus is on new content. POPC Live! will be one of many exciting content events planned in the coming months.”
POPC Live! is set to welcome leading developers, publishers and eSports teams to Dubai, where visitors will have the opportunity to network with international social media stars and industry leaders.
Top international teams will compete in the tournaments to win millions of dirhams in prize money.
Highlights of the event will include PUBG Mobile, League of Legends and DOTA2 tournaments hosted at the festival’s eSports Zone. The Zone will also host the GIRLGAMER World Finals as well as several community tournaments hosted by GXR that will be open to the public.
Brand Dubai, the creative arm of the Government of Dubai Media Office, said that the partnership between GXR and Waverider supports the promotion of talent, creativity and entrepreneurship, and will strengthen Dubai’s position as a global center for entertainment and eSports events.
