Manchester City FC will this weekend put Expo 2020 Dubai in the global spotlight during the club’s Premier League fixture against Arsenal.
The Etihad Stadium will play host to a special Expo activation on Saturday, with the event’s logo featuring across a number of areas at the ground, including players’ warmup jackets, a banner covering the center circle before kickoff, and the club’s LEDs and logos along the touchline for the duration of the game.
Manchester City will also show Expo 2020 Dubai videos on the giant screen inside the stadium, across social media channels and as part of the pre-match “We’re Not Really Here” show.
Announced earlier this year, Manchester City’s partnership with Expo — a six-month event that includes the participation of 191 country pavilions — sees the largest event in the Arab world become the club’s Official Exhibition Partner and covers the men’s and women’s teams, as well as the club’s electronic sports operation. There is now just over a month to go until the opening of Expo 2020 on Oct. 1.
Olivier Turkel, MENA regional director at City Football Group, said: “We are pleased to be able to showcase Expo 2020 Dubai at this weekend’s fixture against Arsenal as the first activation between our organizations since the partnership launched in June.
“Not only will there be a physical Expo presence for fans to see within the stadium and projected to people tuning in across the world, but we will also have activity across our social channels to further reach our global audiences.”
