LONDON: Organizers of Saudi Arabia’s Formula 1 Grand Prix have launched a slogan for the upcoming race which looks to blend Saudi Arabian culture and heritage with the global appeal of the sport.
The Saudi Automobile & Motorcycle Federation (SAMF) said its “Overtake the Future” message will show off the pride and passion of the Saudi people, while also finding a way to communicate with and inspire the global F1 fan base.
The organization also said the goal of the Grand Prix was to create a memorable, impactful, bilingual and visually appealing identity to match the fact the Kingdom will be hosting the largest ever sporting and entertainment event in its history.
The “Overtake the Future” slogan will use Arabic calligraphy in a nod to Saudi Arabia’s heritage, but also hopes to encompass the modern and exciting nature of the Jeddah Corniche track, which is shaping up to be one of the fastest on the F1 calendar.
There are fewer than 4 months to go until the world’s best drivers compete in Jeddah in front of thousands of fans in the inaugural Saudi Arabian Grand Prix.
