Baskin Robbins Middle East has awarded its digital content and social media mandate to Isobar UAE following a multi-agency pitch.
Isobar, Dentsu’s global creative and digital experience agency, builds varied offerings around strategy and innovation, product and experience, brand design and systems, and communications and content.
As part of the contract, Isobar will focus on providing content solutions that “build brand equity and delivering memorable campaigns that drive engagement, transaction and loyalty.”
“At Baskin Robbins, we are passionate about delivering new flavors and experiences with a deep commitment to quality. For us, COVID-19 demonstrated a real need for high-quality, creative content that resonates with our customers, and the importance of creating it quickly,” said Jude Perera, head of marketing, Galadari Food and Beverage Division.
“Our partnership with Baskin Robbins is a fantastic addition to our roster of food and beverage clients, and a testament to our growing capabilities in food content production and development,” said Ziad Ghorayeb, managing director of Isobar MENA.
Over the last three years, Isobar has won 400 awards, including six D&AD Pencils and seven Cannes Lions. Its clients include Adidas, Coca-Cola, P&G and Philips.
