DUBAI: Noughties fashion is back, and it doesn’t appear like it’s going anywhere anytime soon. Whether it was Blumarine’s Paris Hilton-inspired Fall 2021 collection or the recent resurgence of Ed Hardy, the fabulously gaudy and over-the-top aesthetic of the 2000s in fashion is inescapable. Some of the decade’s most notorious brands have also made a return, including denim label Miss Sixty, which is now being fronted by Palestinian-Dutch model Bella Hadid.
This week, the brand unveiled its Fall 2021 campaign, which featured the 24-year-old catwalk star rocking a blond bob and striking various poses while wearing pieces from the label’s most recent collection, which included a long-sleeve striped T-shirt emblazoned with the brand's name on the bottom paired with form-hugging black pants and a silver chain belt.
Bella Hadid for Miss Sixty's Fall 2021 campaign. Instagram
The Miss Sixty brand was one of the top labels to define millennium-era style and was wildly popular in the 2000s, with celebrities including Paris Hilton, Mischa Barton and Hilary Duff rocking their low-rise jeans and statement belts.
After fading out of style in the last decade, the denim brand made a resurgence earlier this year, tapping Hadid to serve as the face of Miss Sixty last February.
Hadid announced the exciting news via Instagram earlier this year.
“Just signed my newest contract as the face of @misssixty,” she wrote at the time. “I have so many vintage pieces that I have collected over the years and I can’t wait to pair it all with the new! This is a dream, I’m so excited to see what we do together in the future!”
Indeed, Hadid certainly is a fitting choice for the revival of Miss Sixty.
In addition to being one of the most in-demand models in the world, Hadid is also known for taking past, and often-times polarizing, fashion trends from the early 2000s and making them look fresh again.
From bedazzled cropped T-shirts and flared jeans to monogrammed baguette bags and newspaper boy caps, there’s almost no defining Y2K fashion trend that Hadid hasn’t rocked in weeks past. All that is really needed to complete her looks is a hot pink Motorola Razr or an iPod Nano.
