JEDDAH: Online platforms are helping smaller creative businesses to pass on their knowledge to interested parties. Two such platforms that have been attracting attention from Saudi locals are Suplift and Upgrade.
These online platforms began popping up on social media a few years ago with experiences and activities offered with a registration fee.
Fadi Yahya, the founder of Suplift, told Arab News that the question that inspired Suplift was “How can I ask people with skills to share them with other people who are interested in learning?”
I started noticing that people here didn’t have easy access to activities and workshops or a platform to access these activities.
Fadi Yahya, Founder of Suplift
“I started noticing that people here didn’t have easy access to activities and workshops or a platform to access these activities,” he said. “It was extremely hard for an average person to try any activity they like.”
This led to Yahya giving over a few years of his life to build a business from scratch that allowed profits to be given back to a talented person rather than an organization. “Our job was to make the structure simple.”
HIGHLIGHTS
• Suplift extends across 18 cities in Saudi Arabia, with more than 1,000 experiences on offer. This has helped 10,000 people to make money simply by following their passion.
• Upgrade-sa.com’s targeted audience is people who want to learn new hobbies and explore different worlds, as well as business owners who want to build more connections and move toward expanding their work.
He said there were many challenges as the team was building a new market. “We are not running away or finding the easy way out. One thing we had trouble with was the lack of experience.”
Yahya said that to enable the experiences, the team had to find locations, work out the structure, marketing, customer service, technology, management, as well as ways of working with the government.
The aim of Suplift is to promote the idea of having hobbies. “The thing I am most proud of is that we help so many people make money. Many people say that passion can not help you make money, but I think it is needed in order to help the Saudi economy move further.”
Suplift extends across 18 cities in Saudi Arabia, with more than 1,000 experiences on offer. This has helped 10,000 people to make money simply by following their passion.
“Now that people understand that they can make money doing what they love, we will have more artists, golfers, divers, archers and so many more,” he said. “This makes me proud of my team and myself.”
When we started, we were the ones designing the workshops and we used to seek out the trainers — training and being creative are two different things.
Mohammad Mujahid, COO of Upgrade-sa.com
Mohammad Mujahid, COO of Upgrade-sa.com, told Arab News that their platform’s targeted audience is people who want to learn new hobbies and explore different worlds, as well as business owners who want to build more connections and move toward expanding their work.
The early days of the business were very challenging, Mujahid said. “When we started, we were the ones designing the workshops and we used to seek out the trainers — training and being creative are two different things. So now when the trainers or upgraders, as we call them, come to us, we provide them with guidelines so they can spread their knowledge.”
These two platforms helped local entrepreneurs to work in the creative sector to achieve their goals. This will ultimately contribute to the Kingdom’s goals for the private sector — supporting Saudi economic diversification objectives and building a prosperous future.
