Alibaba Group, a worldwide TOP partner of the International Olympic Committee, has unveiled the Alibaba Cloud Pin, a cloud-based digital pin, for broadcasting and media professionals at the Olympic Games Tokyo 2020. The pin can be worn either as a badge or attached to a lanyard. The digital wearable is designed to enable media professionals working at the International Broadcasting Center (IBC) and Main Press Center (MPC) to engage with each other and exchange social media contact information in a safe and interactive manner during the Olympic Games between July 23 and Aug. 8.
“The Olympic Games has always been a thrilling event with opportunities for media staff to meet like-minded professionals. With this unprecedented Olympic Games, we want to use our technology to add new exciting elements to the Olympic pin tradition at the IBC and MPC while connecting media professionals and enabling them to maintain social interactions with safe distancing,” said Chris Tung, chief marketing officer of Alibaba Group.
“As a proud worldwide Olympic partner, Alibaba is dedicated to the transformation of the games in the digital era, making the experience more accessible, aspirational and inclusive for broadcasters, sports fans and athletes from across the world.”
