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Indian e-bike company EMotorad has announced that it is launching its first overseas operations in the UAE from Aug. 15.
“The makers of EMotorad e-bikes are thrilled to enter the UAE market as they see it as a major opportunity to redefine mobility across the country,” the company said.
“After building trust with our top-quality products among Indian consumers, EMotorad is excited to showcase its international range of EV products on a global level during the upcoming Dubai Expo in October 2021.”
Aditya Oza, co-founder and CMO, EMotorad, said: “Dubai is the gateway to the world. And our motto to come to the UAE is to cater to a broader segment of the audience. We wish to work very closely with our overseas partners as well as the government. Also, with the Dubai Expo coming, we found this to be the perfect time for us to step in, as it attracts prominent people from around the world.”
The four flagship e-bikes to be introduced in the UAE by EMotorad are T-Rex, Doodle, Trible and ENER-G. “The bookings will begin from Aug. 1. The brand will also go live on top online marketplaces such as Amazon, Noon.com besides our official website. We will also be tying up with dealers across the UAE,” said Sumedh Battewar, co-founder and CBO at EMotorad.
These bikes have been specifically designed keeping the UAE demography and customer needs in mind. “Among the four e-bikes to be launched in the UAE, Doodle and T-Rex are already doing wonderfully in India. We are adding ENER-G and Trible, which perfectly match their use-cases in this market. While ENER-G is a mini scooter, exclusively designed for the delivery segment, Trible is a tri-fold e-bike for the last-mile commute. And it’s a pick-and-go e-bike that suits the UAE market to perfection,” said Rajib Gangopadhyay, founder, EMotorad.
EMotorad has big plans for the UAE in terms of driving e-mobility across the country in tandem with government initiatives of promoting clean and green transport. “The global shift toward electric mobility is now inevitable. The government of the UAE has always been progressive in terms of promoting new concepts, startups and ideas. And with the support, we are confident to meet the growing demand with quick delivery time. Our smartly engineered e-bikes will benefit the country as a whole as we are bringing an altogether new and exciting way of commuting,” said Kunal Gupta, co-founder and CEO, EMotorad.
EMotorad was founded in 2020 with an aim to promote green mobility. The company has sold more than 10,000 units and reported an annual revenue of $15 million.