Landmark Group’s value furniture and homeware chain Home Box has opened its 20th retail outlet in the Kingdom and 32nd in the GCC. The move is part of the retailer’s expansion strategy aimed at widening its furniture homeware and home decor offering in the region.
Strategically located at Riyadh’s Khalid bin Walid Street, Exit 8, Al-Hamra district, the new store is among the largest outlets in the Kingdom, covering more than 30,000 square feet of prime space.
The store features a fresh, ultra-modern look and feel with a revamped, trend-driven theme and customer-focused shopping experience.
Home Box CEO Ajay Antal said the store has been designed with the evolved customer in mind and their desire for an expertly laid out one-stop shop that offers an extensive range of modern and classic furniture and premium home accessories at affordable prices.
“Saudi Arabia is a special market for us mostly due to its cultural vibrancy and our customers’ sense of style and fashion. Driven by their thirst for affordable modern furniture, we have now opened a new store to complement our existing outlets in the region. This new store, which will also cover all of Riyadh, will feature our best-selling pieces as well as a new range of designer homes,” said Antal.
Bringing its total GCC store count to 32 and a combined floor space spanning more than 915,000 square feet, the new outlet will feature a collection of over 5,000 home furniture pieces and accessories, including a line of nine different styles of premium-quality mattresses.
As part of its long-term expansion strategy, Home Box, which has 12 franchise stores in Africa, is also planning to open three additional stores in various regions this year with plans at an advanced stage to enter new markets in the GCC.
Home Box’s expansion spree comes against the backdrop of pandemic-related movement restrictions. Despite the restrictions affecting footfall in stores, Saudi Arabia has experienced significant e-commerce growth with market volume expected to reach $8.2 billion by 2024. This is largely driven by retailers shifting most of their operations online.
“As the region experiences the gradual easing of COVID-19 restrictions, we are slowly seeing a steady increase of walk-in customers at our outlets, which is part of the reason why we have decided to soldier on with our expansion plan. However, with consumers adopting new digital buying patterns, we are also heavily investing in a robust and convenience-focused e-commerce infrastructure to cater to our growing online customers as well,” added Antal.
