Half of Saudis to maintain increased e-commerce use post-pandemic — study

Arab News
More than half of MENA respondents were considered digital consumers. (Reuters)
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  • 17 percent of respondents plan to return to prior balance of online and offline

RIYADH: Almost half (48 percent) of consumers in Saudi Arabia will continue to use online shopping and banking more than they did before COVID-19, even as the pandemic abates, Al Eqtisadiah reported, citing a study by analytics company SAS.

The study indicated that 75 percent of the respondents have permanently changed their shopping habits as a result of the pandemic, while only 17 percent of consumers in the Kingdom expect to return completely to how things were before.

New digital consumers increased 27 percent in the MENA region since the pandemic, the highest of any region surveyed, SAS said. More than half of the respondents (56 percent) are digital channel users, which is also the highest rate in any region.

Topics: #saudi #ecommerce