DUBAI: If Palestinian-US twins Simi and Haze Khadra’s routine display of bold beauty looks on Instagram is any indication, they know a thing or two about makeup. And now, it appears that the DJ duo are taking their know-how to market with the launch of their own cosmetics line, SimiHaze Beauty, set to launch on June 15.
The identical twins posted a cryptic video onto their joint Instagram account with the caption “Coming soon…” They also tagged @simihazebeauty, which appears to be a brand new Instagram account dedicated to the upcoming cosmetics launch with a bio that reads: “The future of beauty is minimal optimal.”
According to the forthcoming beauty brand’s Instagram account, makeup lovers can expect stick-on makeup designs that can be adhered to the face within seconds for a bold beauty look. “Not your average sticker book,” wrote the brand.
A new website, simihazebeauty.com, also emerged online, which asks users to sign up for “early access.”
While the DJ sister act, who grew up between Saudi Arabia and the UAE, have yet to officially comment on what’s in store for the new endeavor, their signature electric-hued eyeshadow and geometric eyeliner may offer clues as to what their debut offerings will be.
“Our discovery of beauty didn’t come from a place of ‘Oh, I have to wear makeup to look pretty,’ ” Simi previously told Vogue Magazine. “It was more ‘How can we use color in an interesting, fun, and bold way?’ ”
SimiHaze Beauty marks the sisters’ first foray into the booming cosmetics industry.
The twins follow in the footsteps of their celebrity peers who launched their own beauty companies, such as Kylie Jenner and Selena Gomez.
