Bestselling author and NYU Business School professor Scott Galloway delivers an insightful, urgent analysis of who stands to win and who’s at risk to lose in a post-pandemic world.
Some businesses, like Amazon and video conference software maker Zoom, woke up to find themselves crushed under an avalanche of consumer demand. Others, like the restaurant, travel, hospitality and live entertainment industries, scrambled to not become instantly obsolete. But the pandemic has not been a change agent so much as an accelerant of trends that were already well underway.
Galloway outlines the contours of both crisis and opportunity that lie ahead. While the powerful tech monopolies will thrive in the disruption, other businesses, like higher education, will struggle to maintain a value proposition that no longer makes sense when we can’t stand shoulder to shoulder.
Combining his signature humour and brash style with razor-sharp business insights, Galloway offers both warning and hope in equal measure.
