DUBAI: Discovery+ has signed a long-term partnership with the Saudi Telecom Company (STC) through its media arm, Intigral.
The agreement will provide Discovery+ content to Jawwy TV subscribers in a branded area on the platform. Users can sign up for the add-on subscription, which will be valid for 12 months.
“We are delighted to enter this new partnership with the leading telco operator in the Kingdom of Saudi Arabia and combine our strengths to provide customers access to our much-loved brands and content on discovery+,” said Kasia Kieli, president and MD of Discovery EMEA. “This agreement with Intigral reaffirms our digital strategy as we continue to grow our global footprint.”
Discovery+’s offering will include 4,000 hours of on-demand content featuring original and global shows such as “Shark Week,” “MythBusters” and “Amy Schumer Learns to Cook (Uncensored)” as well as other Discovery channels such as Fatafeat, TLC, Discovery Family, Animal Planet, Discovery Science and Investigation Discovery, with more to follow.
Discovery+ and STC also plan to make the Discovery+ app available to STC’s mobile customers in Saudi Arabia, Kuwait and Bahrain as an added value to the existing service.
“As the entertainment arm of STC, we are thrilled to have partnered with Discovery to offer its extensive content portfolio to our subscribers,” said Markus Golder, CEO of Intigral.
“I stepped into my new role late last year with an additional remit for the continuing expansion of the Discovery business in the MENA region,” Jamie Cooke, Group SVP and GM Central Eastern Europe, Middle East, Africa and Russia at Discovery Inc, told Arab News.
“Launching with Starzplay, and now STC, were two natural steps toward our continued mission of powering people's passion, and are important milestones in the brand's overall expansion plans. With customers continuing to engage with and crave Discovery's content, we will continue to find new ways to reach them with partnerships such as these,” he added.
